Services Sales & Marketing For Independent Professionals & Small Business Owners

Our sales and marketing program for independent professionals combines key components of our individual sales, marketing, and management programs so that you can establish a solid sales and marketing foundation to build your business on. The content is a modular design that allows you to chose the topics of interest, and provides great flexibility in the scheduling and pace in which you complete the program. In addition, individual coaching and consulting is included so that you can get individual questions addressed, we can provide feedback what you develop, and togther we can apply the strategies and tactics to your specific situation. If you are interested in additional sales skills training, consider our sales performance development program or individual coaching. In addition, we have a network of professionals (graphic designers, website builders, etc.) with extensive experience working with independent professionals and small business owners. They have a deep appreciation for the challenges of that clientele and can assist you with many marketing tasks. 

Some of the specific tasks we will help you with include:

  1. Defining your target market(s) and identifying your ideal customer

  2. Developing your core marketing message and branding strategy

  3. Crafting compelling marketing messages and value propositions

  4. Identifying and evaluating marketing options (e.g., different advertising mediums, the online presence that meets your needs and budget, etc.) so that you can determine which are best for your business

  5. Developing marketing and sales collateral

  6. Identifying the key components to go into your website and creating the content - we have partner services that can design and build your site, if you would like, and we will provide feedback on it however you chose to build it

  7. Gaining insight into the benefits or results your customers realize, how to quantify and articulate them, and how to use them in marketing and sales

  8. Identifying and developing procedures and collateral to prove the capabilities provided by your products and services

  9. Learning the strategy and tactics that apply to your business that will effectively move a prospect through the buying cycle

  10. Defining and mapping your your sales process and key process milestones

  11. Identifying and analyzing your competition, and developing the strategy and tactics to beat them

  12. Understanding the source of prospect objections, and how to prevent or overcome them

To best accomodate your needs, we offer our services through a variety of modalities, including:

  • Instructor-led programs

  • Distance-learning programs (web and telephone)

  • Individual coaching

  • Self-paced workbooks and other instructional materials



  • "HSG designed and implemented an online ordering and financial system for our client that far exceeded expectations." Jackie Townsend, President

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  • "During our merger, Paul's guidance helped us navigate the challenges we faced integrating the two organizations." Jayne Hancock, President

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  • "Paul's training, coaching, and tools helped me with specific accounts and grow overall as a sales professional." Rex Klein, Account Executive

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  • "Paul's marketing and project management expertise was critical in successfully launching our first Security Summit." Michael Jones, President

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  • "Revenue has increasd by 25%. New customers are coming in...We've developed new revenue streams and more are on the way." Steve Wilson, Proprietor

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  • "...Paul gave us the crucial information, tools, and coaching to convert more of our enterprise level opportunities into wins..." Eric Albertson, President

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  • "Paul helped us move into larger accounts, which resulted in an opening sale of $280,000." Rex Klein, Vice President of Sales

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  • "Paul's...program reduced the time my new reps took to reach quota by two months..." John Sedlacek, Vice President of Sales

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Tools & Tips

Sell unto others as you would have them sell unto you.

The Golden Rule applies to selling as it does to life.

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Common practices are not necessarily best practices

Learn what the top sales performers do to increase their win rate and consistently make quota.

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