Services Overview

Most solutions are simple - not necessarily easy.

In general, people know what they want to change. The difficulty is in how to change. Without that, change efforts have limited effectiveness or are never started. Critcal to the success of any improvement program is determining what needs to be customized to fit your situation and how it will be implemented in your environment. Customization, implementation, and change management are too often downplayed or taken for granted. But many out-of-the-box programs aren't effective because they don't adequately address how you can make the it work in your environment. We have an integrated set of materials and methods as our foundation, but we don't have pre-packaged programs to squeeze you into. Recognizing the essential role customization and implementation play in the success of your improvement program, we focus on your needs and how to tailor our information to help you be successful.

Executing any improvement program requires the same basic elements. For example, a sales performance program would include:

  1. Educating yourself about selling and buying behavior

  2. Assessing your current performance (both processes and skills)

  3. Defining a strategy that aligns your sales activities with buyer concerns

  4. Identifying what you need to change or add

  5. Designing an improvement plan

  6. Establishing methods of tracking progress 

  7. Building processes that incorporate best practices

  8. Developing the necessary skillsets in staff

  9. Creating supporting tools and collateral

  10. Automating what makes sense to

  11. Evaluating your progress and making modifications as needed

We can help you in each of those areas. Drawing from a curriculum that covers all aspects of sales process and skills development, we are noted for our ability to design programs that are tailored to meet your specific needs.

To best serve you, we can provide many of our services through a variety of modalities, including:

  • Instructor-led training

  • Distance-learning (web and telephone)

  • Individual coaching

  • Self-paced workbooks and other instructional materials



  • "HSG designed and implemented an online ordering and financial system for our client that far exceeded expectations." Jackie Townsend, President

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  • "During our merger, Paul's guidance helped us navigate the challenges we faced integrating the two organizations." Jayne Hancock, President

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  • "Paul's training, coaching, and tools helped me with specific accounts and grow overall as a sales professional." Rex Klein, Account Executive

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  • "Paul's marketing and project management expertise was critical in successfully launching our first Security Summit." Michael Jones, President

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  • "Revenue has increasd by 25%. New customers are coming in...We've developed new revenue streams and more are on the way." Steve Wilson, Proprietor

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  • "...Paul gave us the crucial information, tools, and coaching to convert more of our enterprise level opportunities into wins..." Eric Albertson, President

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  • "Paul helped us move into larger accounts, which resulted in an opening sale of $280,000." Rex Klein, Vice President of Sales

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  • "Paul's...program reduced the time my new reps took to reach quota by two months..." John Sedlacek, Vice President of Sales

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Tools & Tips

Sell unto others as you would have them sell unto you.

The Golden Rule applies to selling as it does to life.

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Common practices are not necessarily best practices

Learn what the top sales performers do to increase their win rate and consistently make quota.

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